The Salvation Army "Rock The Red Kettle" Holiday Special Wins Bronze Telly Award
Holiday fundraising special in partnership with Sony Music Nashville and Sinclair Broadcast Group wins Bronze Telly Award in Social Responsibility Category
ALEXANDRIA, Va. (June 28, 2021) The Telly Awards, the world’s largest honor for video and television content across all screens, has announced this year’s winners, which includes a Bronze Telly Award to The Salvation Army for the 2020 Rock the Red Kettle special, in partnership with Sony Music Nashville and Sinclair Broadcast Group. The special supported an effort to rescue Christmas for millions of Americans facing increased need due to the COVID-19 pandemic.
Sony Music artists Robert Counts, Adam Doleac, Niko Moon, Mitchell Tenpenny and Rachel Wammack performed Christmas favorites on the Rock the Red Kettle special that was shown on Sinclair Broadcast Group's streaming service, STIRR. The special offered uplifting and encouraging music, messages, and testimonials for viewers, while showing them how they could help rescue Christmas in their own communities.
The Rock the Red Kettle special was produced by Sinclair Broadcast Group and aired exclusively on their free, over-the-top streaming platform, STIRR, on December 16. You can listen to a playlist of songs featured in the special by Sony Music Nashville artists here.
The Salvation Army provided nearly 225 million meals for struggling individuals and families in 2020 and continues to fight pandemic poverty today. With more than eight million Americans sliding into poverty last year and millions more facing evictions in 2021, the need is greater than ever. Click here to see how we have responded and make the $25 difference with a monthly contribution for services in your community.
About The Salvation Army USA
The Salvation Army annually helps 30 million Americans overcome poverty, addiction, and economic hardships through a range of social services. By providing food for the hungry, emergency relief for disaster survivors, rehabilitation for those suffering from drug and alcohol abuse, and clothing and shelter for people in need, The Salvation Army is doing the most good at 7,600 centers of operation around the country. In the first-ever listing of “America’s Favorite Charities” by The Chronicle of Philanthropy, The Salvation Army ranked as the country’s largest privately funded, direct-service nonprofit. For more information, visit SalvationArmyUSA.org. Follow us on Twitter: @SalvationArmyUS and #DoingTheMostGood
About The Telly Awards
The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates. Partners of The Telly Awards include Ghetto Film School, We Are Parable, LAPPG, NAB, Stash, Storyhunter, NYWIFT, Production Hub, IFP and Social Media Week.